Tourist Data

Tourist Data Comparison

Canggu vs Sanur vs Lovina vs Munduk — visitors per year, growth, treatment mix, and feasibility.

Bali-wide context

Metric20242025Trend
Foreign arrivals (Bali)~6.3M7.05M+11%
Domestic trips9.9M9.28M−6%
Australia#1#1Steady
India#2#2Fast-growing
China#3#3Recovering

Bali hit a record 7.05M foreign arrivals in 2025, surpassing pre-pandemic levels. Growth is being pulled by alternative accommodation (villas/boutique), longer stays, and wellness/experiential travel — all favorable for a medical clinic.

The four-way comparison

MetricCangguSanurLovinaMunduk
Annual visitorsNot published separately (Badung = 48.9% of demand)Denpasar; Sanur = 87% occupancy1.71M (2025)~28 STR units (~few K pax)
Foreign visitors~60% of marketDomestic-led709K (2025)Mostly European
GrowthStrongSteady+7.7% (target +5% 2026)+44.9% revenue (tiny base)
Occupancy70–75% (villa)87% (hotel)50–70%26.9% avg
Typical stay4–6 daysLong-stayMulti-day1–3 nights
Primary segmentYoung couples, nomadsFamilies, retireesMature couples, natureAdventure trekkers
Medical demand typeEmergency + wellness (high volume)Chronic + wellnessPrimary + travel med (underserved)Trekking injury (episodic)
Existing tourist clinic8+ (saturated)ServedNONE (the gap)None
Clinic feasibilityHigh (saturated)HighModerate-high (opportunity)Low (physical)

Area deep-dives

🏄 Canggu (Kuta Utara, Badung)

  • Villa occupancy 70–75% (BVA, May 2025); 80%+ in summer peak.
  • Typical stay 4–6 days — longest of the four.
  • Primary: young couples, digital nomads, long-stay expats; surfers, remote workers, wellness.
  • Feasibility: High but saturated — 8+ clinics compete here.

🏖️ Sanur (Denpasar)

  • Hotel occupancy 87% (best in Denpasar, Sept 2025); city avg 65%.
  • Primary: families, older/long-stay visitors, retirees; domestic increasingly dominant.
  • Feasibility: High — chronic care + wellness + travel medicine, close to hospitals.

🌊 Lovina (Buleleng)

  • Total visitors: 1,584,818 (2024) → 1,706,796 (2025) = +7.7%.
  • Foreign visitors: 709,013 (2025), beating the 700K target.
  • Top markets: China 117K, France 97K, Germany 55K, Netherlands 52K, India 50K.
  • 2026 target: ~1.8M (+5%).
  • Feasibility: Moderate-high — the opportunity. 1.7M visitors, zero tourist clinic.

⛰️ Munduk (Buleleng highlands)

  • ~28 Airbnb listings; occupancy 26.9% avg (43.7% peak, 18.4% low).
  • Typical stay 1–3 nights; European adventure/nature travelers.
  • Revenue +44.9% YoY but from a tiny base.
  • Feasibility: Low for physical; moderate for mobile only.

Treatment mix by area

TreatmentCangguSanurLovinaMunduk
Bali belly / gastro🔴 High🟡 Med🟡 Med🟢 Low
Hangover IV / hydration🔴 High🟡 Med🟡 Med🟢 Low
Surf/activity injuries🔴 High🟡 Med🟡 Med🟡 Med (trekking)
Dengue screening🟡 Med🟡 Med🟡 Med🟢 Low
Chronic care / refills🟡 Med🔴 High🟢 Low-med🟢 Low
Travel medicine / vaccines🟡 Med🔴 High🟡 Med🟢 Low
Wellness (IV, check-ups)🔴 High🔴 High🟡 Med (opportunity)🟢 Low
STD screening🔴 High🟡 Med🟢 Low-med🟢 Low

Feasibility ranking

RankAreaVerdictLogic
1LovinaBest opportunity1.7M visitors, +7.7%, zero tourist clinic
2CangguViable but saturatedProven demand, 8+ competitors
3SanurViable but servedHigh occupancy, chronic-care focus
4MundukNot viable (physical)Tiny volume, seasonality, no anchor
Bottom line

Lovina is the highest-opportunity, lowest-competition play.

Canggu/Sanur are the playbook to learn from; Munduk is a satellite dispatch zone at most. Lovina gives you a proven demand model applied to a growing, underserved market.